Rossi Sets Record In Italy

Italian superstar Vasco Rossi is set to play “the largest rock concert ever,” in Modena’s Enzo Ferrari Park July 1.  

Vasco Rossi
– Vasco Rossi
Modena Park July 1

Best Union from Bologna owns both the promoter Big Bang and the ticketing company Vivaticket, which sold a total of 220,000 tickets for the gig, according to blooloop.

Best Union’s chairman of the board Luca Montebugnoli said at a press conference in Modena: “We are setting a new world record. It will be the largest and greatest rock concert ever organized in the history of music.”

Rossi will break previous records, which were all set at Rio de Janeiro’s Maracanà Stadium: by A-ha, which attracted 198,000 in 1991, Tina Turner, who played in front of 188,000 in 1988, as well as Paul McCartney’s 185,000 audience in 1990.

All Tickets were sold through Vivatickets. Rossi is an outspoken critic of the secondary ticketing practice and all tickets for the concert on Saturday are named tickets.

Since 200,000 tickets were sold out within hours, 20,000 more were added. Ticket prices ranged between euro 50 and euro 75, which would put the gross well into the double-digit millions.

The concert will celebrate Vaso Rossi’s 40th stage anniversary, for which he will return to the city where he first sang on stage: Modena.