Apple Discontinues Music Fest

The a-list concert series known as Apple Music Festival won’t return to London’s Roundhouse for an 11th edition.  

Will Pearson – Roundhouse London

Apple won’t promote its music festival, known as iTunes Festival up until 2015, any longer, according to Music Business Worldwide.  

By then, what was once a month-long concert series had been scaled down to 10 shows.

In the past two years alone the festival featured Elton John, Take That, Pharrell Williams, Mumford & Sons, Florence + The Machine, Alicia Keys, Robbie Williams, and Roundhouse.