Live ‘Top Priority’ For New Artist Management Collective

This year’s Reeperbahn Festival in Hamburg, Germany, saw the unveiling of Umbrella Artist Productions, which describes itself as a launch pad for new talent. 

– Umbrella Artist Productions
L-R: Barry Campbell, Markus Hartmann, Folkert Koopmans, Freddie de Wall, James Cassidy and Ulysses Huppauff.

UAP has secured FKP Scorpio, Warner ADA and Kobalt Music as partners, who’ll each bring their respective expertise to the table, which includes live touring and festivals, label services and digital marketing, as well as publishing, synch and licensing.

UAP’s management expertise comes from company founders Ulysses Huppauff (Odyssey Music Management), Markus Hartmann (Celsius Management), James Cassidy and Barry Campbell (both Jaba Music Management).

Other management companies are encouraged to join UAP, which launched with offices in London and Berlin. “With all amazing opportunities in the era of streaming, one question remains unanswered – who will be able and willing to invest into new artist development? With UAP we finally have an option,” Huppauff said.

Campbell added: “UAP put live performance top of the priority list to kickstart a new band’s career with release and promotion schedules enhancing the touring and the ever more important festival plot.” 

FKP Scorpio COO Freddie de Wall said he thinks “UAP will provide an excellent platform to launch talented young artists,” adding that “we have the opportunity to develop the careers of promising artists from scratch. We are very excited about this unique set-up and are looking forward to working with our network of managers and their artists.”