Ultra: More Than 1 Million Attend 2017 ‘World Tour’

The Miami-based Ultra  electronic music festivals marked the end of its 2017 dates with Ultra Brasil Oct. 14, capping off a year that saw more than 1 million people attend 45 different Ultra events across five continents, according to Ultra Worldwide. 

Lynne Sladky/AP – Ultra Selfie
Michelle Talayer takes a group photograph with friends as she waits in line to attend the Ultra Music Festival in Miami.

An Ultra statement boasts 23 new events, 20 different countries, 1,028 total artist appearances and 10,000-plus people employed worldwide for 2017, which saw the debut of Ultra Mexico as well as “Resistance” and “Road To Ultra” standalone fests. 

The next Ultra on the calendar is its return to South Africa, with Cape Town and Johannesburg in February. A new Road To Ultra event in Melbourne, Australia, in 2018 will add a sixth continent to Ultra’s international itinerary.

Ultra Music Festival will celebrate its 20th anniversary March 23-25 at Bayfront Park in Miami.

In 2017 other markets visited by the main Ultra music festival included South Africa, Miami, Seoul, Singapore, Tokyo, and Shanghai. The Miami installment had live headliners including Chase And Status, Major Lazer, Cypress Hill, Ice Cube, Justice and others.

DJ headliners included Above & Beyond, Adam Beyer, Afrojack, Alesso, Armin Van Buuren and many others.

Pollstar box office reports from the various Ultras include Ultra Chile in 2015, which sold 12,796 tickets and had a lineup including Knife Party, Fedde Le Grand, DJ Snake and Alan Fitzpatrick.

Box office reports for the 2010 edition in Miami show 93,824 tickets sold March 26-27, grossing $7.16 million. Artists included Tiesto, David Guetta, Groove Armada and a DJ set by Will.I.Am.

The 2011 Ultra Music Festival Brazil moved 10,038 tickets, according to Pollstar, grossing $790,066 with a lineup that included Swedish House Mafia, New Order, Duck Sauce, 2Many DJs and Death From Above.

Ultra Brasil had Above & Beyond, Adam Beyer, Alesso, Armin Van Buuren, David Guetta and many others Oct. 12-14.