Lynne Sladky/AP – Ultra Selfie
Michelle Talayer takes a group photograph with friends as she waits in line to attend the Ultra Music Festival in Miami.
An Ultra statement boasts 23 new events, 20 different countries, 1,028 total artist appearances and 10,000-plus people employed worldwide for 2017, which saw the debut of Ultra Mexico as well as “Resistance” and “Road To Ultra” standalone fests.
The next Ultra on the calendar is its return to South Africa, with Cape Town and Johannesburg in February. A new Road To Ultra event in Melbourne, Australia, in 2018 will add a sixth continent to Ultra’s international itinerary.
Ultra Music Festival will celebrate its 20th anniversary March 23-25 at
In 2017 other markets visited by the main Ultra music festival included South Africa, Miami, Seoul, Singapore, Tokyo, and Shanghai. The Miami installment had live headliners including Chase And Status, Major Lazer, Cypress Hill, Ice Cube, Justice and others.
The 2011 Ultra Music Festival Brazil moved 10,038 tickets, according to Pollstar, grossing $790,066 with a lineup that included Swedish House Mafia, New Order, Duck Sauce, 2Many DJs and Death From Above.
Ultra Brasil had Above & Beyond, Adam Beyer, Alesso, Armin Van Buuren, David Guetta and many others Oct. 12-14.