Niche Talent Agency Launches

Australia has a new booking agency, Niche Talent Agency, formed by former Harbour Agency agent of eight years Daniel Sant and Niche, the tour and booking company set up in 2004 by James Browning to tap the emerging underground sector. 

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At Sydney-based Harbour Agency which is part of Michael Gudinski’s empire, Sant developed a roster including rock bands Sticky Fingers and Glades, electronic dance acts SAFIA and Boo Seeka, singer songwriters Kim Churchill and Jack Grace, hardcore outfit Hellions, instrumental art rock purveyors sleepmakeswaves, Berlin based Parcels who recently collaborated with Daft Punk, indie folk trio Little May and ambient soul ensemble MOVEMENT.

These now join Niche’s major live draw cards as platinum certified producer M-Phazes, chart topping hip hop acts Thundamentals, MC Remi and Sampa The Great, Grammy-winning nui-soulsters Hiatus Kaiyote, rock band Winston Surfshirt, EDM duo Slum Sociable and New Zealand seven piece Fat Freddy’s Drop.

Sant says the new company will offer more services and supports for acts to “expand (their) opportunities in Australia, New Zealand, Asia, and the rest of the world.” 

He added, “I feel like we see so clearly how the touring industry should evolve.” Niche, he says of his new partner, “is a brand which has such a strong reputation, especially with the overseas hip hop and electronic industries that James works so closely with, and I can’t wait to be a part and contribute to the vision we both share for our artists and the live touring market.”

Browning adds: “I’ve always had a great respect for Daniel, his work ethic, and commitment to his artists. I am really excited to have such esteemed artists join Niche and look forward to working together closely in the expansion of Niche’s agency roster.”