Live Nation Sweden Promotes

Anna Sjölund and Therése Liljedahl have been promoted to joint managing directors of Live Nation’s Swedish operations with immediate effect.  

– Live Nation Sweden
Anna Sjölund and Therése Liljedahl.

Both replace Carl Pernow, whose new title is president of Nordics, Live Nation. Sjölund will retain her current role as head promoter of Live Nation Sweden. She’s been with the company for 18 years and has become “an invaluable promoter and leader for Live Nation in Europe,” according to a company statement.

Liljedahl will retain her current title of director of marketing & Nordic partnership. She has more than 20 years of experience in the entertainment and media industry.

While Liljedahl will oversee Live Nation Sweden’s marketing, partnership, finance, administration and HR functions, Sjölund will focus on the company’s agency, touring and festival businesses.

Live Nation Sweden owns and operates Summerburst Festival in the country’s capital Stockholm, Sweden Rock in Norje near Sölvesborg, and Way Out West in Gothenburg.

Sjölund said she had “the opportunity to grow together with the business. I am excited to be able to continue my journey in this new role and look forward to what is ahead.”

Liljedahl said she was “honored to have been given this opportunity. I look forward to taking the next step at Live Nation Sweden together with Anna, and my fantastic colleagues.”

Pernow added, “I am pleased to hand over the leadership of Live Nation Sweden to two exemplary leaders within their respective areas. I look forward to further developing the Nordic business with Anna and Therése, and our Nordic colleagues.”

John Reid, President, Concerts for Live Nation Europe said: “The combined and complementary skill set that Anna and Therése will bring to their roles as Managing Directors is unparalleled. Together they will continue to grow the business that Thomas [Johansson] and Carl have built, and take Live Nation Sweden into the future.”