For those heading to Minneapolis this February to watch people in helmets throw a funny ball around, the live events – 10 days of them – are coming together.
Producers Jimmy “Jam” Harris and Terry Lewis pledged they would hold a 10-day Super Bowl Live concert series on the city’s Nicollett Mall and it appears that’s just what they will do with the first announcement, a Jan. 29 tribute to their old boss, Prince.
The Super Bowl Live presented by Verizon will showcase the Minnesota Sound, featuring acts on the Verizon Up Stage with festivities starting Jan. 26, leading up to Feb. 4’s kickoff. The Prince tribute will feature Sheila E.,
Other acts to show up sometime during those 10 days are Twin Cities legends like Soul Asylum, Bob Mould and The Jayhawks. Other performers include Idina Menzel, Dessa, Mint Condition, and The Jets (as in ‘80s hit “Crush On You”).
Harris and Lewis, who were hired by the Super Bowl Host Committee to organize the event, held a press conference to announce the performances alongside Mayor Betsy Hodges.
It’s a great opportunity to bring all kinds of Minnesota music together in a way that doesn’t often happen,” Harris told the Star Tribune. “And it’s an opportunity to showcase Minnesota music for a worldwide audience, but we also want to do this for the local audience, for people to take more pride in all the great music from here.”
He added that there are more acts “now in negotiation.”