Box Office Insider: Tim McGraw And Faith Hill’s $79M North American Trek

Faith Hill and Tim McGraw
Chris Pizzello /Invision / AP – Faith Hill and Tim McGraw
Faith Hill and Tim McGraw bring their latest hit “Speak To A Girl” to the Academy of Country Music Awards at T-Mobile Arena in Las Vegas April 2.
Country music power couple Tim McGraw and Faith Hill hit the road this spring for their first Soul2Soul tour in a decade and reported the trek’s complete data to Pollstar for all six months of their co-headlining performances.
In total the couple played 79 headline shows this year, not counting the two nights at “Carnival Live” March 2-3. The first date was April 7 at Smoothie King Center in New Orleans and the last was Oct. 27 at Barclays Center in Brooklyn. 
For the Soul2Soul tour, the couple grossed a reported total of $79,319,447 and moved a reported 931,959 tickets. That averages out to 13,314 tickets per market appearance. Every show was reportedly 100 percent sold out, with tickets almost universally placing in the $69-$89 range for cheap seats and $109-$149 for the high-end.
As the numbers indicate, the tour was almost exclusively in arenas. There were doubleheaders in Uncasville, Conn.; Bozeman, Mont.; Toronto; Boston; Los Angeles; Denver; Nashville; Saint Paul, Minn.; and Rosemont, Ill. The highest grossing market on the tour was Saint Paul, which earned $2,815,245 Aug. 25-26 and moved a reported 29,642 tickets.
One dynamic element of the tour is the support acts, which rotated frequently. Openers on the tour included Margo Price, LoCash, Steve Moakler, Chris Janson, Cam, Brandy Clark, Eric Paslay, Brent Cobb, Ben Rector, Natalie Hemby, Maggie Rose, Devin Dawson, Rhiannon Giddens, Rachel Platten, Lori McKenna, Charlie Worsham, High Valley, Caitlyn Smith, Midland, Joseph, Chris Lane, Jon Pardi, The Shadowboxers, Seth Ennis, Needtobreathe, and Brothers Osborne.
McGraw and Hill first shared the stage in 1996 with Hill supporting McGraw’s “Spontaneous Combustion” tour. Later that year they were married. The couple debuted the Soul2Soul tour in 2000 and Soul2Soul II took place from 2006-2007. After that the duo did a Soul2Soul run in Australia in 2012 and a Vegas stand in late 2012/early 2013.  
Tim and Faith are keeping the party going in 2018, starting with the Country 2 Country Festival in the U.K. and Ireland March 9-11. After that the duo returns to the U.S. with a play at Richmond Coliseum in Richmond, Va., May 31. Soul2Soul dates are booked through June and July.
The tour has been as high profile as they get, with a special, titled “Tim & Faith: Soul2Soul” airing and streaming through Showtime. The couple also released their first joint album, The Rest of Our Life, in November. 
The duo charted as the highest ranked country artist reporting in the last three months on Pollstar’s Global Concert Pulse chart for the week of Dec. 18 and is poised to nab a spot on Pollstar’s Year End Top 100 Tours chart. They came in at No. 7 on the Mid-Year North American Top 100 Tours chart and No. 20 on the Worldwide Top 100 Tours Chart.
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