Boutique agency Prater Day Agency has merged with Crossover Touring, bringing over six agents and a roster of more than 40 artists.
Virginia Prater, who founded Prater Day in 2011, has been named Vice President of Crossover Touring, which is based in Atlanta and Portland, Maine. Other agents joining Crossover Touring include Curtis Geren, Chris Rusk, Erin Vines-Smith, Bryan Jennings and Erin Brueggeman, along with two assistants.
Artists making the move include Jon Stickley Trio, Front Country, Ava Luna, All Our Exes Live In Texas,
Sarah Shook & the Disarmers, Wesley Bright and The Honeytones, Rachel Baiman, Hackensaw Boys, Nora Jane Struthers, and Larry Keel.
“Virginia has fantastic ears and her reputation as a tenacious advocate for her clients along with her passionate commitment to accountability and leadership make her an incredible addition to our agency,” Crossover Touring partners Barron Ruth and Patrick May said in a joint statement. “We could not be more excited to have her team and roster join us.”
Prater added, “We are a collective of passionate agents and music lovers and we have found that same enthusiasm in Crossover. We are thrilled to join Barron, Pat and the rest of the team at Crossover and be able to provide a high level of service to our clients.”
Taking a look at recent box office reports submitted to Pollstar, Front Country played several sold-out shows in 2017, including two nights at Big Room in Chico, Calif., and a support slot with Greensky Bluegrass at Iron City in Birmingham, Ala. Ava Luna sold out the Silent Barn in Brooklyn, N.Y., in May and All Our Exes Live In Texas put in time on the road in 2017 supporting Midnight Oil.