Opry Entertainment Taps Jordan Pettit For Artist Relations & Programming Strategy; Gina Keltner Named Director of Opry Talent Scheduling

Opry Entertainment Group announced Jordan Pettit as its director of artist relations & programming strategy, reporting to Grand Ole Opry and Ryman Auditorium GM Sally Williams. 

Grand Ole Opry House
Grand Ole Opry House
– Grand Ole Opry House

Pettit joins from RedBrandana where he was responsible for buildiung awareness and creating experiential branding opportunities, according to the announcement. In his new role he will nurture relationships within the music community and develop artist-friendly initiatives using assets from Opry Entertainment’s businesses.

Jordan Pettit
– Jordan Pettit
Opry Entertainment

He will also work with Gina Keltner on programming strategy for the Grand Ole Opry and with Dolly Chandler on programming strategy for Opry City Stage and Ole Red. In the announcement, Keltner was promoted to Director of Opry Talent Scheduling and Logistics for the Grand Ole Opry, and Lisaann Dupont, formerly Communications Manager for Ryman Auditorium, has been promoted to Director of Communications for Opry Entertainment, supporting Ryman Auditorium, Ole Red and Opry City Stage.

The company also announced Gina Keltner has been promoted to Director of Opry Talent Scheduling and Logistics for the Grand Ole Opry and that Lisaann Dupont, formerly Communications Manager for Ryman Auditorium, has been promoted to Director of Communications for Opry Entertainment, supporting Ryman Auditorium, Ole Red and Opry City Stage.

Gina Keltner
– Gina Keltner
Opry Entertainment

Sally Williams, Opry Senior Vice President of Programming & Artist Relations, said, “Over the past year, we have built a phenomenal team to support our growth across Opry Entertainment. Jordan’s creativity and passion for artist development made him a natural addition to that team as we work to engage with artists at all stages of their careers through our growing portfolio of brands.”

Opry Entertainment owns and operates the Grand Ole Opry, Ryman Auditorium, 650 AM WSM, the Opry’s radio home; and Ole Red, a country lifestyle and entertainment brand. The company also is a joint venture partner in Opry City Stage, “the Opry’s first home away from home,” in Times Square.