Hulu Nabs Naming Rights To The Theater At Madison Square Garden

MSG Live – Hulu Theater At Madison Square Garden

The Theater at Madison Square Garden has inked a first of its kind naming rights deal with premium streaming service Hulu, which will create branded content inside the venue as well as MSG’s digital and promotional platforms.

The Hulu Theater at Madison Square Garden will, in addition to new signage inside and outside the 5,600-capacity venue, will include digital branding assets, sweepstakes and promotional rights and ticket pre-sales to select events. Hulu content will be available in the venue lobby, as well as targeted activations around specific events, according to a joint statement from Hulu and Madison Square Garden Co., which is affiliated with Pollstar parent company Oak View Group.

“The Theater at Madison Square Garden has played a central role in the history of the Madison Square Garden Arena complex, with its own rich tapestry of cherished events,” said Darren Pfeffer, executive vice president, MSG Live. “We are thrilled to have such an acclaimed partner in Hulu, which is also known for its commitment to celebrating the very best in entertainment.”

Hulu, which streams hundreds of channels of TV, sports and original content, has more than 17 million subscribers and now has a marquee location in New York City that can provide MSG an additional platform for presentations, exclusive events and other content.

 “Hulu gives viewers access to all of the live and on-demand sports, news, family and entertainment content they love, so it is only fitting that we partner with one of the world’s best-in-class sports and entertainment venues,” said Hulu Chief Marketing Officer, Kelly Campbell. “This new relationship gives us a unique presence in one of the largest and most important media markets and we’re proud to align with an iconic venue such as The Theater at Madison Square Garden.”

The price tag on the marketing deal was not announced.