Arthur Penhallow Jr. Launches True Grit Management, Teases Cody Jinks Ft. Worth Fest

John Davisson – Cody Jinks
Cody Jinks makes a stop at Austin City Limits Music Festival at Zilker Park in Texas Oct. 7.

“This was a vision I had, and the reason i bought the talent agency was to bring that vision into place, and really try something different — bringing management-minded philosophies into it — such as data mining — to help artists in places they don’t normally get help in.” Penhallow told Pollstar.  “It’s a very old-school method but with a lot of new-school techniques.”

Michael Krug and Carrie Krug, along with the entire staff and roster at CTK, have joined the True Grit team. 

Penhallow’s clients at True Grit Management include Cody Jinks, Whitey Morgan, Ward Davis, Blue Water Highway, and Sunny Sweeney, while True Grit Talent Agency’s roster includes Sunny Sweeney, Jon Wolfe, Josh Ward, Zane Williams, Michael Martin Murphey, and Blue Water Highway, to name a few, according to a representative.

Penhallow said having an artist under one roof for management and agency works for many clients, but is on a case-by-case basis. 

– Arthur Penhallow Jr.

“The artists have to approve such things and you always want to have things out in the open,” he said. “Not all artists want that and you have to respect that. And a lot of times i don’t want that crossover, I want that separated,” he said, adding that he works often with Paradigm Talent Agency.

Cody Jinks is to curate the Loud And Heavy Festival in Fort Worth, Texas, in August, Penhallow said, partnered with AEG Presents with “10-12 bands, an-all day affair that’s going to be amazing” at 15,000 capacity.

Penhallow cut his teeth with Punch Andrews (Bob Seger and Kid Rock) at Punch Enterprises for well over a decade. 

Clients Whitey Morgan, Cody Jinks, and Blue Water Highway have new albums coming in the first half of 2018, and Penhallow says they will both tour indefinitely as usual.

Morgan and Jinks often perform together, with recent boxoffice reports submitted to Pollstar including selling 1,798 tickets last year at The Cotillion in Wichita, Kan., which grossed $45,681.

Blue Water Highway has dates on the books into May, at venues including High Watt in Nashville, The Grey Eagle in Asheville, N.C., and The Mercury Lounge in New York City.