Kaaboo Announces Partnership With Jerry Jones Family For Texas Expansion

Kaaboo – AT&T Stadium

Kaaboo is partnering up with the Jerry Jones Family, owners of the Dallas Cowboys, for a new event taking place May 2019 at the AT&T Stadium in Arlington, Texas.

The event will feature live music, comedy, art installations, gourmet food and a “Vegas-style day/night club,” according to a statement. As the festival takes place more than a year from now, the lineup has yet to be announced.

The event marks the first time a multi-day festival brand has teamed up with an NFL ownership group.

“The partnership between the Jones family, AT&T Stadium, and Kaaboo promises an unforgettable entertainment experience for all guests,” Kaaboo Chief Brand + Marketing Officer Jason Felts said in a statement. “Kaaboo Texas will be a multi-day experience with the celebratory energy of a high-stakes game and the curated music, art and lifestyle experience representative of Kaaboo. The Cowboys pride themselves on being at the forefront of exciting industry change, making this partnership a compelling fit for both organizations.”

Added Stephen Jones, Chief Operating Officer of the Dallas Cowboys: “We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us.  Kaaboo Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event.”

Kaaboo’s flagship event, Kaaboo Del Mar, takes place Sept. 14-16 at the Del Mar Racetrack and fairgrounds near San Diego. The “adult festival” sets itself apart by providing older fans with luxury accommodations. The lineup at the Del Mar Festival is topped by Foo Fighters, Katy Perry, Imagine Dragons and Robert Plant.

The brand recently announced a new destination event set next year in Grand Cayman in the Cayman Islands.