UK B2B Ticket Platform Tixserve Joined By Former Live Nation Exec Tim Chambers

Former Ticketmaster/TicketWeb exec Tim Chambers has joined its board of Tixserve, a B2B ticket platform.

– Tim Chambers
The former Ticketmaster excec and TicketWeb founder has joined the board of Tixserve

Chambers has more than 20 years of live entertainment experience. The positions he’s held include VP European development at Ticketmaster and SVP international corporate development for Live Nation Entertainment. He’s also the founder of TicketWeb, Ticketmaster’s solution for clubs and small-scale events.

Tixserve is a white label solution for any business in live entertainment that needs to sell tickets, and claims its technology eliminates the need for lengthy credit card or ID checks at the gate and still being able to prevent unauthorized resale and ticket fraud.

The company’s proprietary ‘track and trace’ technology “has brought a new way to tackle the problem of ticket resale for high-profile events to the marketplace, by enabling organizers to know for certain who exactly is holding a ticket. It also empowers artists, promoters, and sports event organizers to decide whether a ticket can be exchanged or resold,” according to its own words.

Dublin, Ireland-based Tixserve has secured €250,000 ($307,000) funding from Enterprise Ireland and private investors. Chambers thinks, “the live entertainment sector is often slow to adopt the benefits of new technologies.”

He believes, “the future of ticketing must incorporate seamless digital distribution with mobile authentication, and enhanced consumer services including event timings, line-ups and biographies, location maps, with added value merchandise up-sale opportunities. Tixserve does all of this, and more.”

According to Tixserve co-founder and managing director Patrick Kirby, the product also helps “reduce costs and generate new revenue streams. Since our launch in 2017, we have successfully concluded a number of extensive private field trials with well-known venues and ticket agents in the United Kingdom and Ireland and we look forward to announcing details of commercial partnerships with these clients very soon. Tim Chambers brings a rich international experience and will help to steer the company as we target large global opportunities in the live event ticketing industry.”