Gulf Oil Partners With Live Nation On Summer Promo
Gulf Oil has entered a summer partnership with Live Nation to promote its brand and mobile app, including giving away concerts tickets to attract consumers.
Fans can download and sign up for the Gulf Pay app with the promo code “concert” to automatically be entered to win two tickets to any Live Nation concert at a Live Nation venue in the United States through the “Rock Flight Concert Experience” sweepstakes. Running now through July 15, the sweepstakes also includes round-trip airfare, hotel accommodations and a $200 pre-paid cash card.
The partnership is expected to reach more than 80 million consumers, with signage promoting the sweepstakes at Gulf stations in New England, New York and Pennsylvania, along with promos on the websites and social media accounts for the two companies.
Gulf Oil will be participating in on-site activation at more than 60 concerts this summer at the Xfinity Center in Mansfield, Mass., and the Xfinity Theatre in Hartford, Conn., with Gulf branded photo booth experiences.