Courtesy Live Nation – Rhythm & Vines
Live Nation has widened its presence in New Zealand by acquiring the Rhythm & Vines three-day summer festival.
The announcement, made April 23, follows its majority acquisition in 2016 of Auckland’s 12,000 capacity Spark Arena (formerly Vector Arena) in 2016.
Three years ago, LN partnered with Austin-based C3 Presents to expand its Austin City Limits to Auckland City Limits. Held since 2003 in a 30,000-capacity vineyard in the the coastal town of Gisborne, the music and glamping of Rhythm & Vines’ drawing power is that it among the first in the world to greet the New Year.
Its international drawcards have included Chance The Rapper, Public Enemy, Moby, LCD Soundsystem, Wiz Khalifa and Bastille.
An economic impact study fund the event injects NZ$12 million ($8.6 million) into the local economy.
“Over the course of 15 years, Rhythm and Vines has curated a wonderful line up of both domestic and international talent in one of the most beautiful parts of our country,” said LN NZ chairman Stuart Clumpas. “It has become a household name in New Zealand and we’re excited to be adding the festival to the Live Nation portfolio and welcoming its experienced team to the company.”
Kieran Spillane, CEO of Rhythm and Vines, added, “By joining forces with the global leaders in entertainment, Live Nation, we can ensure our long-term vision for the event and continue to grow the festival. This partnership will allow us to attract the very best acts, delivering a unique festival experience in New Zealand.”