Treasure Island Festival’s Surprise Lineup Unveiling; Tame Impala, A$AP Rocky, Pusha T Top Bill

Courtesy of Giant Noise – Treasure Island Music Festival

Just one day after announcing that Treasure Island Music Festival is returning to the San Francisco Bay Area, organizers have decided to show their love for fans by revealing the full artist lineup.

The event, scheduled to take place Oct. 13-14 at Middle Harbor Shoreline Park in Oakland, Calif., will feature Tame Impala, A$AP Rocky, Silk City, Lord Huron, Santigold, and Courtney Barnett.

Treasure Island took a break in 2017, as it was decided the 2016 edition would be the final incarnation on the namesake San Francisco islet. Organizers said the festival was forced to move to the other side of the island in 2016 because of development and construction at the previous site, which was the reason for the hiatus and new location.

Additional artists at this edition include Jungle, Pusha T, Sharon Van Etten, Aminé, Cigarettes After Sex, and many more.

“One of the most challenging things about booking a festival these days is keeping the programming unique from all the other festivals across the country, let alone the Bay Area itself,” Jordan Kurland, cofounder of Brilliant Corners Artist Management and Noise Pop Industries said in a statement. “When we started Treasure Island in 2007 the only other local festival of note was Hardly Strictly Bluegrass, but nowadays there are quite a few to contend with.”

“Since the beginning, we have purposefully put an emphasis on electronic, hip-hop and dance music on Saturday, with more indie and experimental rock on Sunday for Day 2. When planning the future of the fest, our team talked a lot about whether or not this format needed to be updated. Ultimately though, we all came to the realization that this programming is one of the core offerings that makes Treasure Island a truly unique and memorable experience, and that we should stick to it moving forward. With this format in mind, I can definitely tell you that the entire team and I couldn’t be more thrilled with how the lineup came together this year.”

That 2016 edition saw stormy weather causing a sea of issues, which prevented several artists from taking the stage, but also saw others – like Oakland’s own Kamaiyah – rise to the occasion.

The last TIMF staged, it featured Ice Cube, Sigur Rós, Young Thug, Glass Animals and Purity Ring. The event is promoted by Another Planet Entertainment and Noise Pop, which produces its own namesake, multi-venue SF showcase festival.

The event has been big business, logging 10 previous editions. The 2015 edition (featuring The National, Chvrches, Deadmau5) reported $2.5 million grossed and 26,835 tickets moved, and the 2014 edition (featuring Massive Attack, Alt-J, Outkast, and Zedd) reported nearly $3 million grossed off 33,278 tickets.