Liz Pjesky Heading Up High Road Touring’s Marketing Department

– Liz Pjesky

High Road Touring recently expanded its services to artists by opening its first marketing department with Liz Pjesky appointed as the director of tour marketing.

Pjesky was previously part of Paradigm’s tour marketing department in the New York City office, where she had worked for two years as an agent. At Paradigm she worked on marketing tours for artists including Bob Weir, Mike Gordon,

In between working at Paradigm and High Road Touring Pjesky launched her own company, LP Touring, where she worked on Sturgill Simpson’s tour marketing.

As far as the launch of High Road’s marketing department being proof of the ever-expanding role of the booking agent, Pjesky told Pollstar, “Yes, 100 percent. We are an artist driven booking agency. We feel that marketing is an important facet for our artists’ careers. We take responsibility for our success and failures.”

Pjesky, who was hired at High Road Touring Feb. 1, has started working on marketing tours for artists including Portugal. The Man, Robert Plant, Jeff Tweedy, Ween, Phoebe Bridgers, and Yo La Tengo.

“We help grow and build their careers by finding new avenues to explore in the marketing world,” she said. “We engage the digital, traditional, creative, or grassroots side of marketing, depending on the demographic of the artist, and where we know the fans live. If the marketing of a tour is a success, then the tour will be a success, and contribute to their career. Tour marketing could help them sell out more shows on the run, or help them to play larger capacity rooms on their next tour.”

After working on the booking side for a few years, Pjesky got her start in marketing at New York’s multi-use venue Stage 48 in 2012. After that she was the director of marketing for USC Events, a Seattle-based EDM promoter, where she marketed festivals and one-off shows in the city.

Pjesky said that High Road plans on expanding the marketing department in the future with additional hires.