Outside Lands Brings Big Bucks To Bay Area
A report on Superfly and Another Planet Entertainment’s Outside Lands Music & Arts Festival in the San Francisco Bay Area showed the event generated $75 million in economic activity for the region in 2017.
The report was commissioned by organizers and conducted by Marin Economic Consulting and found that the festival brings $66.9 million in economic activity to San Francisco alone, with 700 full-time jobs and more than $9.4 million paid in taxes.
“We are proud to have built a strong relationship with the City of San Francisco over the past decade and have prioritized making the festival a benefit for the city,” Allen Scott, head of concerts and festivals at Another Planet Entertainment, said in a statement. “We look forward to continuing this relationship for many years to come.”
The study also found out other interesting tidbits, like the fact that 41 percent of the non-residents surveyed said the festival was their main reason for visiting the city and total expenditure from Outside Lands was nearly $32.6 million.
Outside Lands bills itself as a “full cost-recovery event,” meaning organizers pay for all city services related to the event. The festival has also contributed more than $20 million to San Francisco Recreation and Park in the last 10 years, and has established an endowment for a full-time gardener for the festival grounds.
This Year’s lineup is set to feature Florence + The Machine, Father John Misty, Tycho and many more.
Last year’s lineup was led by Metallica, The Who, Gorillaz, Lorde, and A Tribe Called Quest. That event grossed $28 million off a reported $210,042 tickets sold over the three-day event.
The number of $75 million surpasses the $62.4 million that a 2017 study found Governors Ball generated in economic benefits, with $7.6 million paid in local, income, sales, and property taxes. At the time, the figure of $62.4 million was touted as a record figure.