‘A First For UK Arenas’: NEC Group & The Ticket Factory Allow Group Booking With Make It Social

NEC Group and its in-house ticketing system The Ticket Factory have partnered with Edinburgh based start-up make it social (mis) to provide a seamless social group booking experience.
The Ticket Factory
– The Ticket Factory
A partnership with make it social is supposed to provide a seamless social group booking experience
The Ticket Factory is the official box office for NEC’s Genting Arena and Arena Birmingham. Initially available on selected events, the partership with mis allows a group leader to reserve a number of arena seats together and then issue invitations to friends who can individually pay for their seats.
The partnership is “a first for UK arenas,” the announcement by NEC Group states.
Richard Howle, director of ticketing at The Ticket Factory, said more than a third of NEC Group arena bookings were for three or more people, highlighting the social aspect of live events.
“We continue to leverage advancements in technology to provide the best purchasing journey possible for our customers, so it’s great to be working with make it social,” said Howle.
He added, that “offering a social check out option for NEC Group arena events allows groups of friends to get together to buy tickets with ease, in a safe environment, giving them piece of mind that their places are secure.”
Founder and CEO of mis Eddie Robb said: “This announcement marks a major milestone for us. It’s amazing to be extending our reach into arenas and to see our software encouraging an increasing number of friends and families to get together in real life.”