Bay Area’s XO Music Festival Called Off; Organizers Promise Later Date

– XO Music Festival
The music, comedy and food shindig called XO Music Festival, scheduled to take place July 13-15 in Antioch, Calif., has been postponed. The first edition of the festival was to feature performances from Ludacris, T.I., Mistah Fab.,
“Today we are deeply disappointed to have to announce that due to lower than anticipated ticket sales and in part due to the fact that there were some negative media reports targeting us, with which we strongly disagree, the XO Music Festival scheduled to occur on July 13 will be postponed to another time to be announced at a future date,” a statement on the festival’s website read. “Despite our best efforts to organize a fun event that would be enjoyed by thousands of people, ticket sales did not reach a level that allows us to proceed with the festival at this time. 
“We [thank] those people that have purchased tickets to our festival. You will all be receiving refunds in full through our ticketing agent. Please contact us with any questions.”
The festival’s ticketing company, Growtix, confirmed refunds were being processed, telling Pollstar: “We are refunding all ticket holders immediately. This process has already started. Refunds generally take 5-7 business days, depending on your bank.”
Prior to the notice of cancellation, organizers had been assuring the public the event was still going on via social media. 
The venue, Contra Costa Event Park, issued a statement via Antioch Police Department claiming the promoters, World Class Entertainment, Inc., did not fulfill contractual obligations, which meant the event had to be canceled.
The event’s lineup was massive, promising seven stages and more than 200 musical performances,  culinary demos and comedy shows. The music clearly had a hip-hop lean, with Flavor Flav, Biz Markie, Funk Flex, and The Sugarhill Gang all on the bill. 
The last major festival Pollstar has on record for T.I. was Soundset in Saint Paul, Minn., in May of 2017. The King Of The South’s only upcoming gig on the books is with Nas in Atlanta’s Central Park Sept. 8. 
Ludacris is taking in more festivals, with Summer Block Party Festival in Chicago, Toronto Festival of Beer and The Big Fresno Fair in California all on his routing. He was an artist on Beale Street Music Festival in Memphis, which grossed $4.55 million and moved 91,933 tickets over three days in May.