Momentum Sports Becomes Part Of CAA China

Momentum Sports has merged into CAA China, the companies announced Aug. 2, bringing a stable of services related to traditional sports, esports and crossover entertainment.

Momentum founder/CEO Mark Gao will work with CAA China CEO Mary Gu to grow the company. 
“In this moment of remarkable opportunity in China, Momentum’s local sports insights and experience, combined with CAA’s global reach and resources, will play a key role in the continued acceleration of our growth strategy,” Gu said in a statement.
Gao has previously worked as vice president of NBA China, and the company has provided consulting services for brands like vivo, Mengniu, BMW, Logitech, and Nike.
Legend Capital, an investor in Momentum, becomes a shareholder in CAA China as a part of the deal.
CAA China launched in April 2017.