Cardi B, Nicky Jam & Tyler, The Creator For Mala Luna Fest

Mala Luna 2017
AB Gonzales
– Mala Luna 2017
Kali Uchis

The third-annual Mala Luna Music Festival in San Antonio, Texas, has announced what it is calling its most diverse lineup yet, with Cardi B, Nicky Jam, Tyler The Creator and many others Oct. 27-28 at the Nelson Wolff Stadium Parking Lot, with GA and VIP tickets available today.
With weekend passes starting at $109, the bill also includes “Gucci Gang” hitmaker Lil Pump, Rich The Kid, Lil Baby, Blocbo JB, Smokepurpp, and Shoreline Mafia.
The Mala Luna slot is the first post-baby performance announced so far for “Bodak Yellow” singer and pop culture phenom Cardi B, who just announced she would not be joining Bruno Mars on tour after all as “this whole mommy thing” proved to be more than she bargained for.  
Mala Luna is boasting a diverse lineup that marries the hip-hop and Latin music worlds, with Grammy-nominated headliner Nicky Jam releasing Fenix last year after a decade-long music hiatus.

Also on the bill is actress/singer Becky G, who is to release her debut project later this year, with two full-length LPs, one entirely in Spanish and unlike the English LP. Also continuing the theme is Dillon Francis, who is working on a Spanish-heavy album as well, Deorro, and Miami-based electronic duo GTA.
Last year’s event featured artists including Future, Lil Waybe, Wiz Khalifa, Migos Khalid and many others, with multiple live art installations, numerous local food vendors and merchants, as well as highly curated themes and designs, costumes and more – with a focus on paying tribute to the local culture and the San Antonio community’s annual Diá de los Muertos celebrations.
Just in May, it was announced that Live Nation had acquired Austin-based promoter ScoreMore Shows, which produces Mala Luna, JMBLYA and puts on hundreds of hip-hop shows per year.
The promotions giant has a major festival presence but no real centralized department or division focused on festivals specifically, with Live Nation President of U.S. Concerts Bob Roux previously telling Pollstar that each festival is left to mostly do its own successful, proven thing.
“There’s a common theme in a lot of businesses, that upper or senior management is not really managing down,” Roux said of the company’s philosophy. “We’re allowing each individual business to manage themselves and flourish within an ecosystem that has some backroom support if they need, but they generally get up every day and do what they’re good at and run their business the way they did before we invested in or alongside them.”