Coinciding with the New Jersey Devils’ preseason home opener tonight, major concert arena the Prudential Center has unveiled renderings of its new, marque premium club located on the Infiniti Suite Level: “The Lofts.”
At 14,560-square-feet with vaulted 30-foot-high ceilings, The Lofts’ open-concept space creates “a neighborhood-like environment for premium guests,” with sweeping arena-bowl and stage-facing views to the 175-plus sports and entertainment events. The 145 seats, 10 tables and 10 144-square-foot loge boxes with seating for eight people, adjacent to The Lofts, offer complete access to the club, which includes two 40-foot full-service bars, in-seat wait service and inclusive, VIP dining experience.
“Our design was to build and provide variety in product with the loge boxes, tables and loft seats, and variety in programming with the food and beverage program. We are confident we have created an incredible environment for our premium guests may enjoy with their clients, colleagues, family and friends, ” said Jason Gonella, New Jersey Devils and Prudential Center Vice President of Premium Partnerships.
Construction on The Lofts will begin in October and is expected to conclude in December 2018 as part of a five-phase reimagining of the arena’s premium experience. Additional renovations to the arena’s 54 stage-facing, premium suites will be completed by June 2020.
The Newark, N.J., venue kicks off its concert season performances with sold-out shows by Kpop sensation BTS, on its first major North American tour, Sept. 28-29, followed by Bruno Mars, Maroon 5, the Eagles, Phil Collins and many others.
Recent boxoffice reports submitted to Pollstar from the venue include U2 June 29, which sold 16,612 tickets and grossed $2.52 million, Journey / Def Leppard (10,879, $1.37 million) and the Misfits May 19, which sold 12,498 and grossed $1.55 million.