Ticketing: Eventbrite Partners With YouTube, Accesso Integrates With Google

– Eventbrite
Co-Founders Kevin and Julia Hartz

Independent ticketing giant Eventbrite announced Oct. 18 an integration partnership with YouTube, allowing the automatic listing of Eventbrite events on the video-sharing website and its app. 

Concerts and festivals using Eventbrite will now be eligible for listing next to videos on YouTube Official Artist Channels to facilitate the viewing and purchasing of tickets.

In a blog post YouTube referenced Nielsen data indicating that 44 percent of teens claim they discover live music events on YouTube and the partnership will better connect its 1 billion monthly users to events. YouTube also said that, combined with its existing partnership with Ticketmaster, the company is now integrated with more than 70 percent of the North American live ticketing market. 

Andrew Dreskin, President of Eventbrite’s music division said in a statement: “We’re delighted to add YouTube to our roster of distribution partners, and to be displaying our clients’ shows to its massive global audience of music fans. This partnership is a homerun for artists, fans and independent venues and promoters and we’re fired up to leverage the power of video discovery to help our clients drive ticket sales, support artists that play their venues, and give fans the kinds of live music experiences they’ll never forget.”

Eventbrite’s combined suite of distribution partners now includes more than 50 partners including Facebook, Spotify and Instagram. 

In other ticketing news, beginning in the late fall clients of the technology solutions provider accesso will be able to make inventory bookable on Google Maps, Search and Assistant through its Ingresso distribution platform.

Accesso also recently announced its partnership with Groupon.