Eventbrite Music Launches; Ticketfly To Be Retired In 2019

– Eventbrite
Co-Founders Kevin and Julia Hartz

Independent ticketing powerhouse Eventbrite announced the launch of Eventbrite Music in Australia and North America Nov. 8 and confirmed with Pollstar that the Ticketfly platform would be sunset in 2019.

The new Eventbrite Music solution combines functionality of the Eventbrite, Ticketfly and ticketscript platforms, and was designed for independent live venues, promoters and festivals. The new offering boasts enhanced marketing and distribution capabilities, an improved checkout, an emphasis on mobile technology and Eventbrite’s support and development team.

“Over the years the core needs of a concert promoter haven’t changed: They need to reduce friction in their day-to-day operations, promote profitable shows, sometimes hundreds of them a year, and deliver a great experience for artists and fans,” Andrew Dreskin, president of Eventbrite’s music division said in a statement. “The amount of thought and work we’ve put into addressing these needs has been a herculean effort. I’ve been doing this a long time and I can say with conviction that Eventbrite Music is the best piece of ticketing software that I’ve ever worked on. We’re excited to put this solution into the hands of independent promoters around the world and help to continue to fuel a thriving independent music ecosystem.”

An Eventbrite rep also told Pollstar: “We’re taking a very thoughtful approach to how and when we bring Ticketfly clients over to Eventbrite Music.”

Eventbrite has continued to grow as a ticketing powerhouse in recent years and filed for an Initial Public Offering in August.

The company recently partnered with YouTube on an integration that allows the automatic listing of events on the video-sharing website and its app.