Cori Gadbury Hired As VP Of Marketing At Banc Of California Stadium

– Cori Gadbury

Cori Gadbury has been hired as the first VP of marketing at Banc of California Stadium Entertainment in Los Angeles, bringing decades of experience in marketing.

Gadbury will oversee marketing and advertising for all concert and non-MLS events at the stadium, which is the home of the LAFC soccer team. She will report directly to Adam Friedman, president of BOCS Ent., and EVP of parent company LAFC Sports, LLC.

 “I am thrilled to be joining Adam and the team at BOCS Entertainment at such an exciting time for both the venue and company,” Gadbury said in a statement. “Banc of California Stadium is such a unique venue — truly the first and only ‘outdoor arena’— and I’m looking forward to promoting what’s in store for 2019 and beyond.”

Gadbury’s previous position was at Live Nation, where she worked on more than 1,200 concerts and events.

The stadium already hosted KIIS FM Wango Tango, featuring Shawn Mendes, NF, Marshmello, and Janelle Monáe earlier this year. Next up is Rolling Loud Music Festival Dec. 14-15, which has a veritable who’s who of hip-hop, including Post Malone, Lil Wayne, Cardi B, Lil Uzi Vert, Young Thug, Wiz Khalifa, Kodak Black, 21 Savage and many, many more.