Ticketmaster Ticket Exchange Fully Live In The UK

– Ticketmaster
The company’s in-house Ticket Exchange is now live in the UK

The Ticketmaster Ticket Exchange announced in August is now live across all events on Ticketmaster’s site in the UK. The Live Nation company also set up a new landing page that is a study in transparency.
The Ticket Exchange allows fans that cannot make a gig to sell their tickets on – “for the total price you paid on Ticketmaster for those tickets inclusive of fees, or less,” according to the company’s FAQs.
Ticketmasters former resale markeplaces Get Me In and Seatwave have ceased to operate – with on exception: Seatwave continues to provide the official resale marketplace for the Welsh Rugby Union.
On the new Ticketmaster Ticket Exchange, fans hit ‘sell’ on the tickets they can no longer use, and they’ll become available for others to buy.
“When tickets are resold, we’ll cancel them and send new, unique ones to the fan who has bought them. That ensures that all tickets on Ticketmaster are 100 percent verified and fans will have no concerns about getting in at the door,” a company blog post reads. 
The transfer of digital tickets to friends is also possible. 
Ticketmaster also launched a new landing page that explains ticketing to customers, covering everything from presales and resales to allocations and delivery to fees to security and tech. The different sections come with infographics and short clips, explaining the different aspects of the ticketing business.
These include a short interview with Dough Smith, SVP of business operations at Ticketmaster UK, who takes viewers through the allocation and onsale process,  which marks a new level of transparency for customers.
“Everything we do is about making the fan experience better. These changes have been designed and built to make it easier for fans to get into the shows they love,” the blog post concludes.