Features
Snowta NYE Moves To Armory; Minneapolis Fest Ringing In New Year With Skrillex, Marshmello
Ben Brodsky / Brodsky Productions – Snowta NYE
Snowta rings in the New Year at the Minneapolis Convention Center Dec. 31, right before Excision takes the stage.
UPDATE:
Snowta NYE, the indoor Minneapolis New Year’s Eve festival focusing on EDM and hip-hop, has announced it is relocating to the 8,500-capacity Armory, which was just nominated for this year’s Pollstar Award for Best New Concert venue.
“The partnership with Snowta is about bringing together the biggest NYE festival in the Midwest into what we believe is the the leading music venue in Midwest,” Armory owner Ned Abdul told Pollstar. “The Snowta team cares about fan experience, and we fully support their mission to produce the best New Year’s Eve festival in the country. We are honored to close out our first year of business with two of the most iconic acts in the industry.”
This year’s festival will warm up the frozen tundra with Skrillex, EDM star Marshmello, rapper Chief Keef, and recent Pollstar Hotstar artist and Belgian dubstep duo Ganja White Night among others Dec. 30-31. The Armory has upcoming dates including Halestorm, A$AP Rocky, Dillon Francis, and many others, with recent boxoffice reports from artists including Beck ($333,222 grossed) and Jack White ($359,391).
–
Snowta organizers announced today:
“Snowta Fam, we’ve been listening and addressing your feedback and we have some exciting news to share. We are incredibly excited to announce that Snowta NYE Festival 2018 is moving to The Armory!
That means:
– BIGGER production
– BETTER Sound
– Full and accessible bars on all levels
– Snowta VIP’s will have exclusive balcony viewing, bars and bathrooms on the first club level and exclusive access, bars and seating areas on the second balcony, a private bar and viewing area in front of the MainStage, and exclusive entry
– Premium Experience upgrades also available include private suites and club boxes.
– General Admission and VIP attendees will be comingled for the Main Stage dance floor
– FOUR stages of music throughout the night on three different levels
– All of this (and) our event capacity is the same as at the Convention Center!!!
And don’t worry if you already booked your hotels, the Armory is 6 blocks away from the Convention Center
Since its opening in December of 2017, the Armory has hosted some of the biggest concerts in the Twin Cities. We could not be more stoked to be able to partner with this incredible venue to produce the absolute best NYE festival in the country!!!l
The countdown starts NOW! See you all soon!!!”
Previously:
Snowta NYE, the indoor Minneapolis New Year’s Eve festival focusing on EDM and hip-hop, this year will warm up the frozen tundra with Skrillex, EDM star Marshmello, rapper Chief Keef, and recent Pollstar Hotstar artist and Belgian dubstep duo Ganja White Night among others Dec. 30-31.
Others on the bill to play the Minneapolis Convention Center are Ghastly, Nghtmre, Rich The Kid, Yung Gravy, and Manic Focus, who is co-managed by Silver Wrapper Presents’ Michael Berg, talent buyer for festivals including Suwannee Hulaween in Florida and North Coast Festival in Chicago.
This year’s Snowta NYE will have a payment plan available, with two-day GA tickets starting at $180 before fees. VIP options are available.
This year’s event also includes freestyle motocross, mega skate park, snowboard rail jam, an arcade and more.
Skrillex just played major Japanese festival Fuji Rock, with Paradigm agent Lee Anderson telling Pollstar there are big plans for him on the road over the next couple of years. Skrillex is billed as doing a New Year’s Eve countdown at Snowta, headlining the second night.
Marshmello has been playing festivals for much of 2018, but has recent headline reports including three shows at Boston’s House of Blues, which sold out 7,174 tickets and grossed $294,782 in April. He also sold out two nights at the Bill Graham Civic Center in San Francisco in January, with 17,600 tickets moved and $873,447 grossed.
Last year’s Snowta featured Pretty Lights, Excision, Post Malone, and Gucci Mane, with promoters Zack Chazin and Alex Heiligman telling Pollstar the indie event has been able to punch above its weight.
“New Year’s Eve is the biggest party day of the year, and also the most competitive as far as booking fees,” Chazin said. “It’s pretty mind-boggling that two small indie promoters from Minneapolis are rivaling Decadence, Snow Globe and other large-scale events. I feel that we have accomplished that.”
The Minneapolis-St. Paul market has thriving electronic and hip-hop communities that have traditionally been underserved, according to Heiligman, who co-manages Ganja White Night. “They’re both thriving groups here in the city and have very dedicated scenes, but there’s not much crossover as far as people doing events putting them together. We’re trying to connect the dots and do something really unique. This is providing something that’s definitely been missing from the market,” Heiligman said
They have promoted and co-promoted concerts under the Snowta Fest brand as well, with recent shows by red-hot rapper Juice WRLD at Myth, Rusko at First Avenue and Ugly God at The Varsity Theatre.
Chazin is also involved in the 515 Alive Music Festival in Des Moines, Iowa, which this year has Future, Bassnectar, Ganja White NIght, RL Grime, Cashmere Cat, Lil Xan and many others Aug. 17-18 at Water Works Park.