Live Nation – Here’s to a successful future
From left, in the back: Martin Schrader, Marc Seemann (Live Nation), Christian Gremelmayr, Santosh Aerthott and Derrick Thomson. Front: Marc Lambelet and Matt Schwarz
Live Nation today announced the acquisition of Swiss concert promoter Mainland Music, which promotes over 650 shows annually across a variety of genres including rock, hip-hop, urban, punk rock and metal.
Longtime partners Christian Gremelmayr, Derrick Thomson, Marc Lambelet, Martin Schrader and Santosh Aerthott co-founded Mainland Music in 2012. The company operates offices in Zurich and Lausanne, and has experienced “rapid growth across Switzerland”, according to the announcement.
Mainland Music´s has promoted or co-promoted acts including Sam Smith, Macklemore, Queens Of The Stone Age, Parkway Drive, Rise Against, Flogging Molly, Snow Patrol, Dropkick Murphys, Passenger, Die Antwoord, Cypress Hill, Hollywood Undead, Hozier, Biffy Clyro, Marteria, Broilers, Kraftklub, Maluma, Lukas Graham, and more in the past.
Mainland Music will continue all operations, while also joining forces with Live Nation on tours and other promotion opportunities. “This new partnership will add the independent spirit of Mainland Music to Live Nation’s full range of services in Switzerland, enhancing the live music experience for artists and fans throughout the country,” the announcement continues.
Matt Schwarz, COO Live Nation GSA, said: “We are looking forward to partnering with a promising and thriving promoter like Mainland Music. With their strong relationships and impressive industry insights, this important strategic move will strengthen Live Nation’s presence in the Swiss market and ensure the continuation of our success story through this merger in the years to come.”
Gremelmayr commented: “By joining the Live Nation family, we will bring even more international top acts to Switzerland. As a leading local promoter, we will work with Live Nation to guarantee the best possible service for all artists.”
Thomson added: “Connecting to Live Nation will give us new opportunities in the Swiss market. As a very successful boutique-style promoter, we will add our spirit to Live Nation’s reach. We are very excited and look forward to opening a new chapter in Mainland Music’s history.”
The transaction is expected to be completed in early January.