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M&S Bank Arena Liverpool Unveils New Branding
M&S Bank Arena – The exterior of M&S Bank Arena.
A complete rebrand has also taken place inside the venue and across the Kings Dock site in Liverpool.
The rebranding of Liverpool’s 11,000-capacity arena to M&S Bank Arena has been completed.
It was announced in November that M&S Bank would become the naming rights partner of Liverpool’s main arena for the next 10 years, succeeding Echo, the newspaper published by Reach PLC.
– Sue Fox
CEO of M&S Bank
M&S Bank CEO Sue Fox said: “It’s absolutely fantastic to start 2019 with the launch of the M&S Bank Arena – we’re incredibly proud to be the official naming partner of Liverpool’s top venue for music, sport, comedy and family entertainment and it’s a really proud moment for us to see the rebrand complete across the entire venue.”
The arena is set for a busy 2019. Confirmed concerts include George Ezra, Little Mix, Rod Stewart and Mumford & Sons. Other events like the Netball World Cup in July are also expected to attract tens of thousands of global visitors.
Bob Prattey, CEO of The ACC Liverpool Group, which includes the M&S Bank Arena, said: “Last year we celebrated the arena’s 10th birthday and the next decade is going to be equally significant as we develop the programme, working closely with M&S Bank, a major brand that shares our ambitions for establishing the venue on a truly national and international scale.
“This year’s event calendar is our most varied and exciting to-date, ranging from Strictly Come Dancing – which took place on Tuesday in the rebranded M&S Bank Arena – along with a host of sporting events, concerts and family entertainment.”
The venue has hosted over 1,350 performances since it opened its doors in 2008. Highlights include the MTV Europe Music Awards 2008, the Davis Cup, Paul McCartney, the MOBO Awards and BBC Sports Personality of the Year.
It has welcomed 5.9 million visitors since opening and the campus, also home to ACC Liverpool and Exhibition Centre Liverpool, has generated £1.6 billion ($2 billion) in economic benefit for the Liverpool city region, according to a release sent out by M&S Bank Arena.