Danny Wimmer Presents Names Rory Felton Sr. VP, Marketing

Aftershock 2018
Steve Thrasher
– Aftershock 2018
Danny Wimmer Presents

Major festival producer Danny Wimmer Presents has named Rory Felton senior vice president of marketing to expand the reach and audience of festival brands including Welcome to Rockville, Epicenter, Sonic Temple and others. 
“I am thrilled to be joining the phenomenal team at DWP who produce some of the country’s greatest festivals,” Felton said in a statement “Their passion for world-class talent and elevated fan experiences is unparalleled. I’m eager to build on the success-es and expand our reach, creative, and fan relationship capabilities with returning events like Welcome To Rockville, Aftershock, Bourbon & Beyond, Chicago Open Air Presents, and Louder Than Life, and new events such as Sonic Temple Art + Music Festival, Epicenter Festival, and Hometown Rising.”
October’s Aftershock Festival in Sacramento was its biggest ever according to DWP, with more than 60,000 in attendance Oct. 13-4 with System of a Down, Deftones, Alice In Chains, Incubus, Godsmack and many others. 
Felton began his career as co-founder of record and publishing company The Militia Group, after which he joined marketing technology platform Chirpify, where he exe-cuted broad reaching programs for major brands and artists including Oreo, Toyota, Green Day, Tim McGraw, Lady Gaga, and many more.  
Danny Wimmer Presents CEO Danny Hayes adds, “DWP is looking for leaders and innovators like Rory to fuel our continued aggressive growth. Rory brings us the state-of-the-art, cutting-edge marketing that is essential to that growth. As a prior successful entrepreneur himself, Rory has just one mandate: lead us to try new things. Rory is perfect for this mission.”
DWP’s festival properties include Bourbon & Beyond, Chicago Open Air, Epicenter Festival, Hometown Rising, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville.