Q’s With A Production Live! Panelist: Eventric’s Paul Bradley To Talk Bells & Whistles, Master Tour V3.0

– Paul Bradley
Eventric CEO

Eventric founder and CEO Paul Bradley’s experience promoting shows in the Midwest in the ’90s  and time on the road as drummer – and therefore de-factor tour manager – for Chicago rock band The Drovers made it painfully obvious to him the need for better, and more current, ways of tracking a road crew’s schedule, expenses, merch sales, travel lodgings and more.

He developed Master Tour as a solution to that, and the app, which is soon going into version 3.0 with added features and functionality, has become an industry standard with major road clients including Jack White, Metallica, Dead & Co. and many others using it to do everything from scheduling media interviews for artists, advancing shows to tracking merch sales and artist deposits. 

Bradley will speak on the Production Live! panel “Bells & Whistles & Shiny New Toys: The Hot New Stuff in Sound, Lights & Video” Feb. 11 at 4:00 p.m., which includes moderator Bob Davis, Clair Global’s Shaun Clair, SoloTech’s Mickey Curbishley, Bandit Lites’ Dizzy Gosnell, Production Resource Group’s Tim Murch and L-Acoustics’ Laurent Vaissié.

This year we are highlighting bells and whistles of new things in production, in lighting and software. The panelists are some of the leaders in their disciplines – Shaun Clair with Clair Brothers for example – these people are visionaries and I think it’s going to be a fascinating panel to let the registrants see what’s on the horizon and what our companies are working on.

I’ve been going to Pollstar for maybe 12-15 years now. I’ve been going since easily 2002, maybe missed a year or two. Now that Eventric is entering more into venue services, promoter services and agency services, this year I’m especially looking forward to it because we have more to talk about within all these other divisions of the business aside from mainly tour managers.

I got two good ones. The show that got me most excited to be in live music was Jane’s Addiction at the Aragon Ballroom in Chicago, let’s call it 1991, plus or minus a year. That was a foggy time (laughs.) I drove 300 miles from Des Moines where I was going to college, literally drove six hours in a snow storm, went to the show and then drove back in the snow storm just to see Jane’s Addiction at the Aragon.

Recently I saw Jack White in Edenborough, Scotland. That’s another band we work very closely with. I was able to see them at this 2000-year-old type theatre, it was just amazing. The people there were so excited to have Jack play in that kind of crazy part of the world. The energy all around was amazing. That was about a month and a half ago and probably as equally memorable as the Jane’s Addiction show.