Big Machine Label Group Signs Sheryl Crow

Photo courtesy of Big Machine Label Group
– Sheryl Crow and Scott Borchetta
Sheryl Crow inks her Big Machine deal with label head Scott Borchetta.

Big Machine Label Group announced the signing Wednesday of Grammy-winning pop-rock artist Sheryl Crow.

The label will release Crow’s forthcoming 11th studio album, which the musician has said will be her last. In a 2018 interview, Crow said she collaborated with artists including Stevie Nicks, Keith Richards, Don Henley, Stevie Nicks and even the late Johnny Cash on the record.

“I am honored that Big Machine gets to represent Sheryl and her music in this very important chapter of her career,” said Scott Borchetta, Big Machine President and CEO, in a release announcing the signing.

Borchetta also explained his connection to Crow and teased what fans might expect from her next record. “I have been a Sheryl Crow fan from the first note of Tuesday Night Music Club,” he said. “When she announced that she intended to make her last album, I immediately reached out to Scooter Weintraub and got a link to the music. It’s a one-listen masterpiece that spans her entire career… and her friends that showed up for this record will blow everyone’s mind.”

The enthusiasm was mutual, with Crow saying, “I’m so excited to release my next record on Big Machine.”

Crow joins a robust Big Machine roster that also includes artists such as Rascal Flatts, Sugarland, Midland, Reba McEntire, Thomas Rhett, Florida Georgia Line and Lady Antebellum.

Though she tours more rarely than she once did, Crow still draws a sizable crowd. Her June 2017 show Los Angeles’ Greek Theatre sold 3,507 tickets for a gross of $233,772, and her show at Manhattan’s Beacon Theatre later than month sold 2,510 tickets for a gross of $225,569. In November 2017, she sold out Nashville’s Ryman Auditorium, selling 2,217 tickets for a gross of $157,316.

Crow’s released her most recent album, Be Myself, in 2017. Last year, she released “Wouldn’t Want to Be Like You,” a one-off collaboration with St. Vincent.