Broadwick Live Opens New 3,000-Capacity Venue In West London
Broadwick Venues, the venues arm of British live entertainment company Broadwick Live, has announced the opening of a new 3,000 capacity venue called Exhibition London.
The space will open in a historic Grade-II listed building in West London. French real estate and investment firm Unibail-Rodamco-Westfield will carry out the restoration, which is scheduled to start this month with a targeted opening at the end of the year.
The building in question is the so-called Dimco East Building, a Victorian structure completed in 1899, which originally served as an electricity generating station for the London Underground. It will be brought into public use for the first time.
The name Exhibition stems from its proximity to the site of the Franco British Exhibition of 1908.
The building starred as the “Acme Factory” in the 1988 film “Who Framed Roger Rabbit?”, and more recently served as a bus garage and station.
Broadwick Live co-founder and MD Bradley Thompson had revealed plans for the West London project in last year’s interview with Pollstar, and explained that the venue would incorporate the same mix of electronic and live music and corporate activity as Broadwick’s other London venue Printworks, opened in 2016.
Spanning two floors, the 34,000 sq. ft. events and hospitality venue will reach a total standing capacity of 3,000 and will boast multiple rooms, formats and configurations as well as a number of adaptable relaxation areas and onsite food and drinks vendors.
It will sit at the heart of Westfield London shopping, food and entertainment center’s £600 million ($780 million) expansion.
– This is what it’s going to look like after the restoration – and the expansion of Westfield entertainment center
Responsible for the brand identity and design of Exhibition, Broadwick Venues will also operate the venue going forward. Broadwick Live will program the majority of the music series.
The new venue will help bolster the London Borough of Hammersmith and Fulham’s live entertainment credentials, along with the wider £8 billion regeneration of the White City district.
According to the announcement from Broadwick Venues, Exhibition London is only one of several new venue projects to be announced over the next 12 months.
Broadwick Live & Venues MD Bradley Thompson said: “Exhibition represents an important moment in the evolution of Westfield London, creating a unique entertainment hub and enhancing the area’s cultural kudos. It will attract and serve not only the local community, but the ever-increasing number of people who rightly view White City as one of the most exciting growth places in the capital.
“The location is perfect and the building itself is incredible. We are committed to respecting its past and investing in its future; offering fantastic, contemporary experiences against a stunning Victorian backdrop.”
Michel Dessolain, COO Europe for Unibail-Rodamco-Westfield, added: “Unibail-Rodamco-Westfield creates unique and innovative destinations globally where our customers can shop, dine, be entertained and connect.
“Our partnership with Broadwick Venues, one of the biggest players in the events industry in the UK, and through the support of London Borough of Hammersmith & Fulham, will deliver an amazing new entertainment experience and will be a leading new events venue in London.”