Live Nation Acquires Spanish Promoter Planet Events

Planet Events – Planet Events
The Spanish promoter is no part of Live Nation

Through a strategic union with PRISA Media Group, Live Nation has acquired a majority stake in Spanish promoter Planet Events.

Based in Madrid, Planet Events is the leading concert promoter of latin artists in Spain. It will remain partially owned by PRISA, by its own admission the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, news and information, and entertainment.

PRISA’s assets include popular radio network Los40 as well as Spain’s largest daily, El País. It will give Live Nation Barcelona opportunity to reach new audiences in the region.

Live Nation has had a presence in Barcelona, Spain since 2006, when it acquired Gamerco, the company founded by Spain’s promoter icon Gay Mercader.

And while Live Nation Barcelona already operates across Spain and Portugal, joining forces with Planet Events and PRISA will reinforce its regional presence. It will also allow the live entertainment giant to create a future platform from which to promote Spanish and Latin artists across Europe. 

General manager at Planet Events, Chen Castaño commented: “We have worked with Live Nation Barcelona on some great shows and events in the past. We now welcome the chance to strengthen our relationship and connect more Spanish and Latin artists with their fans.”

Live Nation Barcelona and Planet Events have previously collaborated on tours for international artists including Luis Miguel and Juanes, as well as Paul McCartney’s Madrid concert in 2016. 

Pino Sagliocco, chairman of Live Nation Barcelona, said: “The opportunity to combine Planet Event’s local expertise and PRISA’s vast audience network with Live Nation’s scale and resources is quite unique and aligns with our commitment to bring more Spanish and Latin music to fans around the world.”

Planet Events was founded in 1999 and is now directed by Chen Castaño. The company will remain based out of PRISA’s offices in Madrid and will continue to develop its varied roster of Latin tours, festivals, such as Noches del Botánico and Fitur Is Music; and industry events, like Oro Viejo and Los40 Music Awards.