Debbie McWilliams Appointed Director Of Live Entertainment Of The Scottish Event Campus

Debbie McWilliams
– Debbie McWilliams
Director of live entertainment of the Scottish Event Campus (SEC)

The Scottish Event Campus (SEC) announced the appointment Friday of Debbie McWilliams as director of live entertainment of the SEC, Glasgow, effective immediately.

McWilliams, who was previously head of live entertainment and ticketing for the Campus, will be responsible for the overall management, commercial delivery, event booking and content creation of Scotland’s biggest entertainment complex, which includes The SSE Hydro.
“We are delighted that Debbie has accepted the position of director of live entertainment,” SEC chief executive Peter Duthie said. “Debbie has been instrumental in the growth and success of the live entertainment sector of our business.
“She played an integral role in the delivery of Scotland’s largest music venue, The SSE Hydro in 2013. Debbie’s extensive knowledge, experience and proven track record across all aspects of live entertainment will be invaluable to the role.“
Commenting on her new role, McWilliams said: “I am excited to be taking up this new position and honoured to be given the opportunity to play a part in the future of live entertainment at the SEC.
“Live entertainment is a sector which is both challenging but also very rewarding and I look forward to working with the team to build on the incredible success that that we have achieved to date.”
The SEC comprises the SEC Centre for exhibitions, the 3,000-capacity SEC Armadillo and the 13,000-capacity SSE Hydro. 
The campus is situated in the heart of Glasgow, Scotland, and is one of the U.K.’s largest integrated spaces, built for exhibitions, conferences and live entertainment.
The SEC Centre is capable of delivering events for up to 10,000-plus attendees. Combined with the Armadillo they offer 22,344 square meters of event space. The SSE Hydro stages around 140 events a year.
In the latest financial year, the Campus generated a net additional expenditure of over £1 million per day in the Glasgow area equating to a total of £400 million ($532 million). The net additional expenditure in Scotland was measured at £227 million ($302 million) and in the UK at £136 million ($181 million).
Debbie McWilliams spoke at this year’s Pollstar Live! on a panel that explored the state of the international venue business.  You can find a summary of that session here.