Prism App Raises $2.2M For Promoter Productivity Software

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Prism, an Austin-based software company dedicated to simplifying the process of booking and managing live events, has secured $2.2 million from angel investors, which will be used to further develop the platform that aims to streamline back-end operations of live music booking and managing.

“In my role as a venue owner and promoter, I tried every productivity tool out there to streamline our team’s processes,” says Prism co-founder Stephen Sternschein, of Heard Presents, the Empire Control Room and Garage, The Parish and Waterloo Music festival. “While each offered a partial solution, I spent a ton of my time getting these systems to talk to each other, moving details from one system to the other at the right time so that my team could do their jobs effectively. Having data in a dozen different places created an accounting nightmare, making it difficult and time-consuming to generate actionable insights. The inefficiency in communicating details cost me time and money. This is why we built a Prism.”

Investors include Kip McClanahan, founder of Pershing and long-time Austin entrepreneur; Mario Fighali, chief operating officer and co-founder at Sparefoot; Bill Babel, co-founder of Capital Factory; and Jay Jensen, President of Clasen Quality Coatings.

Sternschein founded Prism alongside tech entrepreneurs Matt Ford (Solstice Live, Solstice Festival, Spotlight.FM) and Adrian Tavares (Solstice Live, Solstice Fest, and Zappos).  The software offers calendars management, one-click integrations with ticketing platforms, offer generation, budgeting, forecasting, revenue tracking, settlement, task management systems and financial reporting to provide one source of truth and real-time data for event details. 

Fresh on the heels of finalizing the seed funding, Prism is hosting the ninth annual Music Tech Mashup March 11th and the SXSW Official Live Music Meet-up at Empire Control Room March 13.

“Prism is the only end to end solution for live music organizers,” says Matt Ford, chief executive officer at Prism. “Our investors have given us the momentum to reach more professionals who are ready to ditch inefficient processes and disconnected systems in favor of a streamlined, integrated solution that reduces their workload and helps them increase profitability. Our singular focus on removing the pain and friction from the talent buying and event organization process is key to our success.”

In just one year, Prism’s software has been adopted by promoters and  venues including Disco Donnie Presents & React Presents (US), Brooklyn Bowl (NY), Ad Hoc (NY), PopGun Presents (NY), MOKB Presents (IL), Noise Pop (SF), McMenamin’s (OR), Laramir Lounge (CO); and in its hometown of Austin, the live music capital of the world, clients like The Paramount Theatre, Antone’s, Come and Take It Productions, Empire Control Room and Garage, and Vulcan Gas Company.