No Pot Of Gold: End Of The Rainbow Called Off

– End Of The Rainbow

End Of The Rainbow festival, which was to replace Sasquatch Music Festival at The Gorge Amphitheatre in George, Wash., appears to have been axed as of March 22.

The event website and its social media pages have been scrubbed. The Live Nation festival was supposed to take place Memorial Day weekend, May 24-26,  featuring Bassnectar, Lil Uzi Vert, Young Thug, Griz, Trippie Redd, Santigold and STS9.

According to EDM Identity, Ticketmaster sent the following message to ticketholders for the event: “End Of The Rainbow event, planned for Friday, May 24th through Sunday, May 26th at the Gorge Amphitheatre, has been postponed indefinitely with an undetermined date. Your original tickets will not be honored for the new date if rescheduled.

“End of the Rainbow was built on a desire to create a special event for all attendees at The Gorge. Due to unforeseen complications and key artist cancellations, we have been forced to reschedule. We will promptly refund all tickets & shuttle accommodations while we work to schedule a new date. We understand how disappointing and inconvenient this is, but this is not the end of End of the Rainbow. Stay tuned.

“We apologize for any inconvenience this may have caused and have automatically refunded your order, including fees, (except UPS if applicable), which will appear on your credit card within 7 – 10 business days.”

When the event was announced in late January Live Nation Northwest President Jeff Trisler promised that during the Memorial Day Weekend “a new generation of contemporary artists [will] carry on the tradition at this iconic Northwest intuition.”

It’s fairly common knowledge in the music industry that most festival cancellations once tickets are made available are due to problems with weather or ticket sales.

Sasquatch was discontinued in 2018, part of a larger trend of festival cancellations as the North American market grows increasingly saturated.

In Pollstar‘s 2018 Festival survey, a common theme shared by experts was that there was still room for new events that could establish a meaningful relationship with their audience, but there was also tons of competitions.