Steve Lassiter Named APA Co-Head Of Worldwide Music

Steve Lassiter
Courtesy APA
– Steve Lassiter

Steve Lassiter joins Bruce Solar and Steve Martin as newly named Co-Head of Worldwide Music at APA, the agency’s President and CEO Jim Gosnell announced today.

Lassiter makes the move from APA Nashville, which he joined in in 1998 and most recently served as partner, senior vice president and head of concerts. As Co-Head of Worldwide Music, he will oversee all APA Music operations for the company’s Concerts division along with Solar and Martin, who are headquartered in Los Angeles and New York, respectively.

“Steve has done a tremendous job guiding the success of our Nashville operations,” said Gosnell in making the announcement.  “The quality of his leadership and contributions to our overall success cannot be understated, and I’m very pleased to honor his hard work and dedication with this well-deserved promotion.” 

“This is an exciting chapter in my life,” Lassiter added.  “I look forward to creating new success stories with Jim, Bruce and Steve as our agency continues to grow and evolve in lock-step with Music City.” 

Lassiter, whose current roster includes Travis Tritt, The Charlie Daniels Band, David Lee Murphy, Sublime with Rome, The Marshall Tucker Band, BJ Thomas, Jim Messina, Sawyer Brown, Kansas, The Outlaws, Blackhawk, Phil Vassar, Little Texas, Lee Greenwood, Crystal Gayle and many others, got his first taste in the music business in 1977 at 19, working as a production assistant and promotion representative for Sound Seventy Productions, the local Nashville concert production company then owned by Joe Sullivan and Charlie Daniels. 

Four years later, after obtaining an AS degree in Communications from Volunteer State, as well as a BS degree in Recording Industry Management from Middle Tennessee State University, Lassiter left Sound Seventy to pursue a career as a talent agent.

See also:  APA Nashville’s Steve Lassiter Talks Nashville Career Development And Branding Cattle 

Lassiter currently serves on the Board of Directors for the Academy of Country Music, the National Association of Talent Directorsvwhere he also served as President and received their Talent Director of the Year Award in 2005 and their Honors Award in 2015, and the TJ Martell Foundation. 

He is also a member of the Country Music Association, the National Association of Recording Arts and Science, the Gospel Music Association, and the International Association of Fairs and Expositions.

He has also served on the Board of Directors for the International Entertainment Buyers Association, on MTSU’s Recording Industry Alumni – where he additionally served as an adjunct professor and was named to their Mass Communications Wall of Fame in 2005.

In 2017, Lassiter was named to Billboard’s Nashville Country Power Players List of the top 100 leaders, achievers and influencers in Music City, and to Variety’s Music City Impact Report recognizing the top Nashville music executives who played a pivotal role in the year’s biggest country success stories.