Live Nation Urban Announces H.E.R. ‘Lights On Festival’ For Concord Pavilion

Lights On Festival
 – Lights On Festival
H.E.R.

R&B multi-instrumentalist H.E.R., in partnership with Live Nation Urban, will curate and headline the inaugural Lights On Festival on Sept. 14 at Northern California’s Concord Pavilion, featuring Jhené Aiko, Daniel Caesar, Summer Walker, Ari Lennox and many others.

“Concord Pavilion is the ultimate venue,” H.E.R. said of the venerable amphitheater on the east side of the San Francisco Bay Area. “It is the perfect place to bring people from all over the Bay. I have many memories watching shows and DREAMING I’d be able to perform there. The Bay Area is my home… it’s a dream come true to host my festival there.”
The event will feature two stages for music and a third for emerging filmmakers. It will also feature activations from local visual artists, vendors and food trucks. According to the announcement, the Bay Area native’s vision is to build an event that will provide a platform for and showcase various art disciplines beyond music.
“It’s an honor to be able to help this amazing artist execute her vision,” Live Nation Urban President Shawn Gee said in a statement. “It’s especially refreshing for us because most of the recent artist-curated festivals like Dreamville, Roots Picnic, Astroworld, Camp Flognaw and others are curated by men; we haven’t seen many female owned and curated artist festivals, especially in Hip-Hop & R&B.”
In May, as an honoree of Pollstar’s inaugural Impact 50 list, Gee told Pollstar he was particularly excited about H.E.R. over the next 12 to 18 months. “She’s super talented, a great individual with an amazing team. It’s refreshing to see someone so young and talented,” he said, referring to a team that includes co-manager Jeff Robinson, CEO of MBK Entertainment, who has worked with H.E.R. since she was a child. On the agency side, H.E.R. is represented by UTA stateside and CAA worldwide. 
The Lights On festival continues the trend of artist-curated events, which have been launched by musicians from Travis Scott to Cody Jinks, and also adds to Live Nation Urban’s stable of single-day events like The Roots Picnic and Lil Wayne’s WeezyAna festival.
Ahead of the Roots Picnic, Live Nation Urban’s Brandon Pankey told Pollstar the artist-curated trend doesn’t appear to be slowing.
“That’s the trend, and I don’t see that decreasing,” said Pankey, Live Nation Urban’s vice president of business development and operations. “There’s such a tremendous value in having your own festival where you can curate the lineup and help create the vibe and energy you want.” 
Tickets for Lights On Festival go on sale June 14, with a festival pre-sale on June 12. 
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