Wireless Festival London To Be Streamed Live In Virtual Reality
James Bridle – Wireless Festival 2018
Crowd gathers in front of the main stage in Finsbury Park, London.
Festival Republic’s Wireless Festival, which takes place July 5-7 at London’s Finsbury Park, is going to stream its performances live in virtual reality through a partnership with MelodyVR.
Fans, who cannot make it to London, will be able to stream the event via a MelodyVR mobile app. The partnership between the VR company and Festival Republic follows the Liam Payne live-streamed show that MelodyVR staged and broadcast in December 2018.
This year’s Wireless lineup features Cardi B, Travis Scott, A$AP Rocky, Stefflon Don, Migos, and more.
MelodyVR’s so-called ‘Jump Spot’ technology will allow viewers to move between the photo pit, to the side of stage, to the crowd, at the touch of a button.
The coverage continues around the festival, capturing the vibes and atmosphere. Fans will even be able to virtually enter a dedicated VR space in the backstage area, where they can ‘hang out’ with some of the biggest names at the festival.
Anthony Matchett, CEO and Founder MelodyVR said “Imagine a situation where even if you didn’t get a ticket for the show itself there was another way in? That’s what this partnership means and it’s transformative.
“It is not about replacing the magic of experiencing live music or the festival vibe in person, but to offer an exciting alternative – and the team at Wireless and Festival Republic have the vision to work with us to deliver just that.
“Wireless has always been forward thinking and for their audience the connection between technology and music is a perfectly natural one. It’s a pleasure to be working together and using this sold-out event as a launch platform for our new mobile app experience, opening up the exciting potential of VR to a bigger audience than ever before.”
Melvin Benn, MD of Festival Republic said: “Wireless Festival has cemented itself as the leader in the festival market, selling out in less than 24 hours the past two years.
“This festival first collaboration with MelodyVR is taking Wireless to a global audience, giving all fans the chance to be there whilst bringing together ground-breaking technology with a tech savvy music loving audience”