Live Nation Partners For 'Adobe Creative Tour'; Fans Could Win Trip To Lollapalooza

Live Nation has partnered with multimedia software Adobe to launch the Adobe Creative Tour, an online hub where music fans and creators can chronicle 2019 music festivals including Lollapalooza Chicago, Sea.Hear.Now. in New Jersey, and Voodoo Music + Arts Experience in New Orleans.

The partnership is designed to inspire creators and music fans to participate in digital creative challenges using Lightroom, Premiere Rush and Adobe Spark mobile apps, showcasing their creativity through editing photos or creating artwork and videos.

The first creative challenge kicks off today in partnership with Lollapalooza and involves editing official Lollapalooza photos using the tools available in Lightroom mobile. Customers can share their photo editing using Lightroom by July 8 for a chance to win a VIP Flyaway Trip to Lollapalooza, 12-month Creative Cloud All Apps subscriptions or $20 Live Nation Concert Cash to 100 runner-ups. This year’s Lollapalooza Chicago is topped by Childish Gambino, Ariana Grande, Twenty One Pilots and The Strokes at Grant Park Aug. 1-4, while Dave Matthews Band and The Lumineers top Sea.Hear.Now at Asbury Park, N.J., Sept. 21-22. Voodoo Oct. 25-27 has Guns N’ Roses, Post Malone, Beck, Bassnectar, Brandi Carlile and many others.

Additional challenges, including those with participating artists to be announced, will kick off soon and will run through the duration of the Summer and Fall.

Prizes for challenge participants include a VIP Flyaway Trip to a performance by one of the bands or to Lolla, Sea.Hear.Now. or Voodoo.

“Live music fans are influencers and always looking for moments to drive culture,” Maureen Ford, Live Nation’s president of national sales, said in a statement. “From discovering new artists and purchasing tickets, to planning for, experiencing and reliving the event, Adobe Creative Tour will help fans create and share unique, quality content across each phase of the fan journey.”