‘We Take This Responsibility Seriously’: British Summer Time Introduces Sustainability Measures

A series of sustainability measures announced by AEG’s British Summer Time Hyde Park in London includes achieving zero waste to landfill, ensuring all food packaging and cutlery is biodegradable and a “leave no trace” policy.

All of the fuel used is from renewable sources such as HVO, 80% of food traders will be offering meat-free options. Staff and visitors are encouraged to bring their own reusable water bottle and use green travel options.

BST sponsor Heineken will trail a new plastic-free paper cup made from plants, and all serve-ware provided by the event is 100% recyclable. For non-recyclable items that can potentially be brought in during the free-to-enter events, July 8-11, main sponsor Barclaycard will be trialling a new bin system.

Senior event manager for AEG Presents, Jenny Hamada said: “As a ten-day event with nearly half a million visitors each year we have a huge responsibility to deliver for our visitors, the local community and Hyde Park itself. 

“We take this responsibility extremely seriously and work with our partner The Royal Parks year-round to build and implement positive initiatives. Whether you are a ticket-buyer, watching a free cinema screening, live down the road or run a business nearby, we strive to continuously improve the experience for all those involved with the event. 

“Protecting the park and surrounding environment is also central to our planning and management. We work tirelessly to develop creative solutions to ensure that we are leading the way in the industry and being as green as we can be.”