David Walley Forms Event Services Company Star Live Out Of Recent U.K. Acquisitions

David Walley’s master plan is coming together. After acquiring companies dealing in brand partnership, production, staffing and staging, the entrepreneur has now merged them all into Star Live.

The companies in question – Mobile Promotions, BluePeg, Star Events and Beautiful Minds become a single entity under the Star Live banner. 

The founders of the businesses all remain with the new company to form its senior management team, providing their expertise across live events and experiential.

Star Live offers event services including stages and grandstands, trailers and roadshows, brand ambassadors and crewing alongside design and creative, sponsorship management and partnerships, event production and brand activation. 

The company has teams based in multiple locations across the U.K. and an international presence in Shanghai, China. 

Said Walley: Commenting on the merger and new identity Walley said: “This is a logical and exciting step for us. We have brought together four market leading companies with a clear vision; to be the full-service live event and brand experience partner for all our clients. Our new brand identity reflects our heritage combined with a contemporary mindset, fully focussed on creating world-class experiences for our clients and their audiences.” 

The new name and brand identity launch today and will be adopted by all the businesses with immediate effect.