Paradigm Appoints Lori Feldman Chief Marketing Officer

Paradigm has named Lori Feldman to the newly created role of chief marketing officer, overseeing the agency’s marketing and branding initiatives across all areas. Feldman, who joins the senior management team in the New York office on Sept. 9, will lead brand partnerships and marketing efforts for music clients, as well as focusing on enhanced brand and partnership opportunities for talent and literary clients. 

Commented Paradigm Chairman/CEO Sam Gores, “The appointment of Lori as our CMO underscores our commitment to expanding our already successful branding and marketing groups. She is an innovative thinker with vast experience working with artists and brands to create cultural moments that resonate around the world. Her global approach makes her the perfect person to expand our marketing and branding competencies and build on our commitment to artists and the art they create.”

Added Feldman: “Paradigm has one of the best reputations in the industry for putting clients at the center of their business. I’m thrilled to get to work with all of my Paradigm colleagues and their exceptionally talented television, film, theatre and music clients. Paradigm has given me an incredible opportunity to be a driving force in growing the Paradigm branding and marketing platform, and I can’t wait to get started.”

The 25-year strategic marketing vet has created partnerships with many of the largest brands in the world as Warner Records’ EVP Strategic Marketing, overseeing a team that created marketing platforms and commercial opportunities for the label’s artists. Feldman got her start in college marketing and video promotion at Virgin Records before moving to Warner Bros. Records in 1995. During her time at Warner she led video marketing and founded the label’s first sync dept, representing the Warner roster to film, television, ad agency and gaming clients, as well as executive producing select soundtracks for film and television, before being named EVP of Strategic Marketing in 2012.

Feldman was recently president of the 2018 Cannes Lions Music for Entertainment jury. She is also currently on the advisory board of the philanthropic organization Musicians on Call and is a founding member of the marketing organization PTTOW!