Dan Rogers Promoted to VP/Executive Producer of The Grand Ole Opry

Dan Rogers
Courtesy Opry Entertainment
– Dan Rogers

Dan Rogers has been upped to the newly created role of Vice President/Executive Producer of the Grand Ole Opry by the Opry Entertainment Group from his previous role as Director of Communications and show producer. 

Rogers will oversee production of the show and its more than 200 performances annually, including lineups, publicity, programming and member relations. 

Opry Entertainment Group President Scott Bailey, commented, “The Opry is the crown jewel of our entertainment business. As we considered who could fill this important and unique position, Dan was the clear choice. He has the respect of his colleagues, our leadership and our Opry membership as well as the passion and acumen needed to steward the Opry toward its centennial.” 

Rogers joined the company in 1999 and has held many support roles for the Opry in marketing, communications, artist relations and production. As part of his new role, Rogers will continue his responsibilities for communications and overall show production and will take a greater role in the areas of talent relations and logistics.

“The Grand Ole Opry has felt like home to me since I began my Opry career two decades ago,” said Rogers. “There is nothing more important to me than making certain the home of country music is uniquely poised to showcase great artists to fans around the world. I could not be more appreciative to those I have learned from along the way, and I am extremely excited about working alongside Gina Keltner and Jordan Pettit to create unforgettable shows; Barb Schaetz and our operations team; our world-class technical team; the country music community and everyone else who makes the Opry so special.”

Opry Entertainment Group has opened the search for a Senior Vice President, Programming & Artist Relations, a position which will lead and manage artist and industry relations for the company’s portfolio of media, digital content and entertainment assets as well as the recent joint venture with Gray Television set to launch a linear television and digital streaming on-demand service dedicated to artist-driven country lifestyle programming early next year.

Sally Williams, Opry Entertainment SVP of programming and artist relations as well as Grand Ole Opry GM, leaves that post Aug. 9 to take a new position as Live Nation’s president of Nashville music and business strategy Sept. 9.