Superstruct Entertainment Invests In German Parookaville Promoter Next Events

Superstruct Entertainment today announced that it has entered into an investment and partnership agreement with Next Events GmbH, an independent live entertainment and event management company based in Germany. 

Financial terms were not disclosed, the management of Next Events around co-founders Bernd Dicks, Georg van Wickeren and Norbert Bergers remains unchanged.

Next Events owns and operates Parookaville, by its own admission Germany’s largest electronic music festival. The festival takes place over three days in Weeze. It was founded in 2015 as a 25,000 capacity two-day event, and sold around 85,000 tickets in 2019. With some 70,000 visitors on site each day, more than 210,000 guests entered the site, July 19-21.

Everybody who is anybody in electronic music performed at year’s edition, including Paul Van Dyk, Robin Schulz, Steve Aoki, The Chainsmokers, Alesso, Armin Van Buuren, Afrojack, Dimitri Vegas & Like Mike, Felix Jaehn, Nervo, Martin Solveig, Sven Väth, Yellow Claw and many more.

Next Events co-foundes Dicks, van Wickeren and Bergers said in a joint statement that joining Superstruct’s network of “high caliber live entertainment brands and businesses” will “create opportunities for us to continue growing Parookaville.

“With our great team, we will remain at the helm for the long term and focus on ensuring that we continue to promote a leading edge experience to our citizens, while staying true to our motto of promoting madness, love and pure happiness,” the statement continues.

Superstruct CEO James Barton said about the Parookaville investment: “In just a few years, Next Events has grown Parookaville into one of the leading electronic music festivals on the global stage. We are delighted to partner with the team at Next Events and look forward to working together to make Parookaville even more impressive.”

It’s not the first investment of Superstruct in 2019. In May, it invested in Danish independent promoter Down The Drain Group. In April, it announced that it entered into an agreement about the acquisition of several live music and entertainment festivals from Global Media & Entertainment, including UK based Victorious Festival, South West Four, Kendal Calling, Truck, Tramlines and Boardmasters as well as Hideout which is held in Croatia.

Based in London, Superstruct also owns and operates major festivals and live event brands including Sziget in Hungary, elrow and Sónar in Spain, Øyafestivalen in Norway and Flow Festival in Finland.

Superstruct’s financial backer Providence Equity Partners invested in TAIT earlier this year, the visionary live event solutions company behind the tours of some of the world’s biggest acts – a move that showed that the investors are interested in owning stakes in more parts of the live events industry than just the events themselves.