Cali Roots And Reggae Rise Up Join Forces For Bi-Coastal Reggae Network

The California Roots Music and Arts Festival has partnered with Reggae Rise Up, putting together the largest reggae network and festival brand in North America with popular events including Cali Roots, Arizona Roots Festival, Reggae Rise Up Utah, Reggae Rise Up Florida as well as smaller regional events.

“We’ve loved the work Vaughn and the team have been doing with Reggae Rise Up and can’t wait to begin working with them on continuing to expand reggae in the Americas,” says Thomas Cussins, president of Ineffable Music and partner in California Roots Music Festival of Reggae Rise Up founder and producer Vaughn Carrick. “A rising tide lifts all boats and seeing the enormous growth of our respective festivals over the past years, it was a no brainer to partner up and work together.”
Celebrating its 10th anniversary this year, Cali Roots has become a leading reggae and roots music festival in the U.S., taking place at the Monterey County Fair and Event Center in Monterey, Calif..
Dan Sheehan, Cali Roots co-producer and Ineffable partner, adds, “Cali Roots in 2019 had such a milestone ten year event, that we are excited to take that momentum and with the help of Reggae Rise Up take it to another level for the next decade and beyond.” This year featured Stick Figure, Ben Harper & The Innocent Criminals, Slightly Stoopid, Soja, and many others. 
The 2020 Cali Roots festival will take place May 22-24 and the second Arizona Roots Festival is happening Feb. 22-23.
Operated by Live Nite Events and moving into its sixth year, Reggae Rise Up Florida takes place at the waterfront Vinoy Park in downtown St. Petersburg and has become a staple of Florida’s annual event calendar, with nearly 45,000 attendees across three days this past March, featuring Stick Figure, Slightly Stoopid, Rebelution and many others. 
The brand’s Utah festival enters its ninth year Aug. 23-25 taking place at River’s Edge Campground in Heber, Utah, near Salt Lake City and offers camping.
Reggae Rise Up founder and producer  Carrick adds, “Both of our brands have been successful in making significant advances for the genre over the past decade while still maintaining independence within the music industry at large. While our festivals are in entirely different regions, there’s a common culture that surrounds and supports us. In partnering with Cali Roots, we know that our organizations will be positioned to continue on a path that we believe will lead to exponential growth. Our team envisions great things to come of this for everyone who is invested in some way in the domestic reggae scene. We’re excited to take things to the next level with the California Roots and Ineffable family.”