DEAG Acquires Majority Stake In Schlager Expert MEWES Entertainment Group

German Schlage star Heino
Silas Stein/picture alliance via Getty Images
– German Schlage star Heino
Performing on stage in the Baden Arena for a TV recording
German live company Deutsche Entertainment Aktiengesellschaft (DEAG) announced Aug. 8 that it has acquired a 51% majority interest in MEWES Entertainment Group GmbH.
Founded by Jan Mewes, the group has been working successfully in the areas of artist management, booking and the event business and has specialised in the genres of Schlager and Volksmusik for more than 20 years. MEWES Entertainment represents stars of the genres, including Heino, Marianne & Michael, and many more.
In the area of Rock/Pop, Mewes manages the bookings for well-known artists like Robbie Williams, Revolverheld, Mark Forster, Max Giesinger, Sasha, Alvaro Soler, Namika, Milow and many more.
Mewes has won two German Live Entertainment Awards, in 2014 as Manager of the Year and in 2017 as producer and organizer of the best show of the year. 
With this investment, DEAG is further expanding its activities in the area of “Schlager and Volksmusik” and, at the same time, bringing on board managing director Jan Mewes, an experienced industry expert who will be bound for the long term. 
DEAG has been active in the Schlager sector for many years by conducting many major events, including concerts by Andreas Gabalier, La Brass Banda, Seiler und Speer, Hansi Hinterseer, Rainhard Fendrich and more. 
Mewes said he was looking forward to the cooperation: “In DEAG, I have a strong partner at my side. Many of my network contacts have had very good experiences with DEAG and Peter Schwenkow in the past. So, it was only a matter of time until I jumped on board the train. 
“I would like to thank the company for its trust. I look forward to working with them and am convinced that we can benefit from each other in the long term.”
Prof. Peter Schwenkow, CEO of DEAG, added: “Jan Mewes brings along very good and long-standing expertise in the area of Pop and Volksmusik. I look forward to working with him. With his broad network and our structural resources, we will create additional synergies for DEAG. The joint content will be merchandised via MyTicket so our ticketing business will also benefit from this investment.”